Iggy Pop reveals ‘Little Iggy’ in new £30million swiftcover.com ad campaign
Legendary rocker Iggy Pop returns to British TV screens to reveal ‘Little Iggy’ in a new £30million advertising campaign for motor insurer swiftcover.com. The adverts, following on from last year’s controversial campaign, features Iggy and his alter-ego – an impatient, chaos causing, mini-me Iggy Pop puppet created by the people behind the legendary Spitting Image. The campaign was developed by ad agency MWO with the punk icon’s input and will see Iggy taking a road trip in a Swiftcovered Jaguar and even playing golf... Lire la suite
Comparethemeerkat’s star Aleksandr Orlov launches new monthly Meerchat show with David Hasselhoff
Aleksandr Orlov, the billionaire meerkat made famous by his comparison website, comparethemeerkat.com is turning his paw to presenting for a brand new monthly “Meerchat” podcast which launched with Hollywood legend David Hasselhoff. The Russian entrepreneur, who has over half-a-million fans on Facebook and over 20,000 Twitter followers, will be interviewing a number of stars ranging from Hollywood A-Listers to leaders of industry. The new show aims to support Aleksandr’s wider campaign to highlight the difference between his own... Lire la suite
ABI launches campaign to help protect Britain’s low-income households against financial disaster
The ABI today launches a national campaign to help the UK’s most vulnerable families in rented accommodation cope with a financial shock, such as a burglary or a flood. A third – just over 1.5 million – of the 4.8 million people in social housing do not have contents insurance, despite the fact that: People in social housing are twice as likely to be burgled as those who own their home. Arson attacks are 30 times higher in lower income communities. Low-income families are eight times more likely to be living in areas at higher... Lire la suite
AXA overcomes inertia with launch of Pensions TV
In a significant development to its members’ education offering, AXA is launching Pensions TV – a new online video programme designed to engage younger employees with their corporate pension arrangement. Recent research by the National Association of Pensions Funds* found that pensions are the benefit employers feel most constrained talking about, despite the fact that it is often the most valuable employee benefit an employer will offer. Pensions TV is designed to overcome this barrier, particularly with younger members of the workforce who... Lire la suite
Motorists in Chislehurst in Bromley and Wingate in Cleveland are revealed as the most likely in the UK to claim on their motor insurance for theft from their car or theft of their car, according to data from moneysupermarket.com [1]. Motorists in Bromley and Cleveland most likely to claim for car theft The research analysed 3.8 million motor insurance quotes made by consumers on its website over the past year (September 2008 – August 2009), revealing motorists in Chislehurst are three times more likely to make a claim on their insurance... Lire la suite











