Nearly 50,000 noncommissioned officers and their eligible family members can now to take advantage of one of the nation’s highest ranked* financial services providers thanks to an agreement between the Non Commissioned Officers Association and USAA. USAA, a leading financial services provider to the military community, is now NCOA’s preferred provider of property and casualty products such as auto, home and renters insurance as well as financial services such as banking, investments and financial planning. “Having USAA as our Association’s...  Lire la suite

Standard Life will launch a national marketing campaign at the end of January to support the active money lifeplan, an enhanced and expanded retirement proposition which includes the new active money personal pension. Driven by extensive consumer insight, the campaign will target a new younger audience who are reluctant to think about their ‘future money’ planning.  The campaign will include sponsorship of the Dave TV Channel, advertising across outdoor, press, retail, online advertising, social media activity and PR. Agencies working...  Lire la suite

Legendary rocker Iggy Pop returns to British TV screens to reveal ‘Little Iggy’ in a new £30million advertising campaign for motor insurer swiftcover.com. The adverts, following on from last year’s controversial campaign, features Iggy and his alter-ego – an impatient, chaos causing, mini-me Iggy Pop puppet created by the people behind the legendary Spitting Image. The campaign was developed by ad agency MWO with the punk icon’s input and will see Iggy taking a road trip in a Swiftcovered Jaguar and even playing golf...  Lire la suite

Aleksandr Orlov, the billionaire meerkat made famous by his comparison website, comparethemeerkat.com is turning his paw to presenting for a brand new monthly “Meerchat” podcast which launched with Hollywood legend David Hasselhoff. The Russian entrepreneur, who has over half-a-million fans on Facebook and over 20,000 Twitter followers, will be interviewing a number of stars ranging from Hollywood A-Listers to leaders of industry. The new show aims to support Aleksandr’s wider campaign to highlight the difference between his own...  Lire la suite

The ABI today launches a national campaign to help the UK’s most vulnerable families in rented accommodation cope with a financial shock, such as a burglary or a flood. A third – just over 1.5 million – of the 4.8 million people in social housing do not have contents insurance, despite the fact that: People in social housing are twice as likely to be burgled as those who own their home. Arson attacks are 30 times higher in lower income communities. Low-income families are eight times more likely to be living in areas at higher...  Lire la suite